New & Noteworthy

Small Business Management and Entrepreneurship Students Visit Start Garden and Str!ve

November 16, 2017


Students from the College of Business visiting Str!ve as part of their field trip.

On October 5, 2017, students from the Ferris Small Business Management (MGMT 310) and Entrepreneurial Strategy and Planning (MGMT 315) courses took a field trip to Grand Rapids to visit Start Garden and Str!ve.

Start Garden is an entrepreneurial startup support organization and Str!ve is a new Spectrum Health healthcare delivery startup. While on the field trip, the students learned about the Grand Rapids entrepreneurial ecosystem and how Start Garden supports it, and had the opportunity to learn about an entirely new model for healthcare services delivery through Str!ve’s membership model.  

“I learned so much from the field trip to Start Garden, and hearing about Strive and their new take on healthcare was a huge bonus; I found it so interesting and unique!” wrote Business Administration student Laura Porter. “I plan to go to the 5×5 events that Start Garden is holding to hopefully learn some things in case I choose to participate in the future. I would definitely recommend this field trip to all business students in future classes! I didn’t expect to learn as much as I did, and the whole experience was inspiring.”

The trip was attended by twelve students with a diverse set of majors, including Business Administration, Hospitality Management, and Pre-Optometry. It was led by Dr. David Brown, who teaches courses for the Ferris Small Business and Entrepreneurship minor, as well as the Risk Management and Insurance program.

“The intent of this field trip was to show our small business students a few real-world examples of the West Michigan entrepreneurial ecosystem,” said Dr. Brown. “Both Start Garden and Strive provided fantastic experiences for the students.”

The College of Business at Ferris State University provides career-oriented education, responding for over 100 years to the changing needs of the business world. The curriculum prepares graduates to deal with real issues as members and leaders of tomorrow’s workforce. Their Small Business Entrepreneurship minor is a practical preparation for individuals interested in starting a business. To learn more, visit the course catalog.

College of Business students listen attentively during their tour of Start Garden.


Business Administration, Risk Management and Insurance