New & Noteworthy

Capstone Graphic Design Portfolios Have Professionals “Blown Away”

May 6, 2014

Graphic Design seniors work tirelessly all year in preparation for their capstone portfolio review. This year, the evening was hosted at a new location, the Downtown Market of Grand Rapids, on April 24th.

Thirteen seniors presented their senior projects to 50 guests from around Michigan, including top area designers and managers from organizations like Herman Miller, Haworth, Meijer, Peopledesign, Concept A, Universal Mind, Mighty in the Midwest, GFS, Visual Hero, Carnevale, Conduit, Tiger Studio, and Elevator Up.

Each portfolio contained six projects that highlighted the senior’s skill and abilities. These works of art ranged from print, packaging, brand identity design, to mobile and web interfaces. The unique Ferris curriculum, which involves web design, allowed for students to demonstrate the functionality of their web work during the display.

“Portfolio review is a great way to get feedback before you start the job hunt,” said Meredith Twiss, senior in the Graphic Design program. “Design professionals seemed impressed with the work done through the Design Project Center. They like that we’re getting this real world experience and make all these rookie mistakes before we enter the work force!”

This year the portfolio review also featured comment cards placed around the cocktail area. Guests were invited to share their comments, advice, and feedback about the event and the students’ work.

Graphic Design professional Brittany Hunter attended and was so impressed with the Ferris seniors’ presentation that she wrote a blog piece about it titled, What the Industry Wants: Preparing Design Students for Employment Success.

Hunter wrote, “I approached the Ferris portfolio review with skepticism and trepidation. I was blown away by what I found…. It seems Ferris is paying attention to the industry, and I’m pretty optimistic about their graduates’ employment potential. Some may argue that four years is not enough time to give students a robust education in visual design and broader principles of human centered design and design thinking, but after seeing the Ferris portfolio review, I don’t buy that argument any more.”

More information about the event and the current seniors can be found online. Find more photos of the event in this Facebook album.