New & Noteworthy
Ferris Design Project Center Alumni Earn ADDY Awards
April 5, 2019
Two teams of Ferris State University Graphic Design (DSGN) alumni were recently presented with 2019 Student Silver ADDY Awards for work they created during their time at the Ferris Design Project Center (DPC).
The ADDY Awards, created by the American Advertising Federation (AAF), recognize creativity and excellence across the many facets of advertising. Graphic Design alumni recognized in this year’s awards included Natalie Dixon and Kyle Rice, Rachel VanAken and Carlie Vanklompenberg. Both teams of students completed their projects under the support of Ferris Graphic Design Faculty Alison Popp and Nic Mata.
2018 Ferris Student Review
The 2018 Ferris Student Review, designed by Natalie Dixon and Kyle Rice, won in the category of Student Cross Platform, Integrated Brand Identity Campaign.
The project revolved around the Graphic Design program’s annual work in progress portfolio review and design critique. Each year, a team of students from the DPC develops and produces a branded campaign for the portfolio review events showcasing the work of DPC seniors. This includes a diverse range of materials: email campaigns, website, printed invitations, environmentals, and more.
“What an honor to be awarded silver for the hard work Natalie Dixon and I put towards the branding of the Work In Progress review. I look forward to what the program has in store from future students,” said Rice.
“It feels so great to be a part of a program that encourages you to enter award shows, and to put your best foot forward, even after graduation. Winning an ADDY for the second year in a row was such an honor. Kyle and I put a lot of work into planning the DSGN crit our senior year and it feels awesome to be recognized,” said Dixon.
Hope House Free Medical Clinic
Hope House, a new brand identity for a local free medical clinic, designed by Rachel VanAken and Carlie Vanklompenberg, won in the category of Student Integrated Brand Identity.
“I’m super grateful to have won an ADDY this year alongside my partner, Carlie. It’s a great award show whether you win or not, especially for the networking and pure creativity and inspiration you can gain. I can’t wait to see what else comes out of Ferris State Graphic Design,” said VanAken.
Tradition and Reunion
Entering the ADDY Awards is a tradition for the DPC. Every year they submit at least one project.
“The Integrated Brand Campaign category is our program’s one great fit year after year,” said Alison Popp, Ferris Design Project Center professor and supporting faculty for many Student ADDY awards. “I love seeing our students and grads enjoy the ADDY awards, but I especially love hearing about their great jobs and lives after graduating from our program!”
The ADDY Awards were a chance to reunite for these 2018 Graphic Design alumni. All four of them have jobs in the field and are hard at work across different cities and even states.
“It was a blast reconnecting with my classmates that I haven’t seen since graduation,” said VanAken who is now a Designer at Amesite in Ann Arbor. Her project partner, Vankolmpenberg is an Associate Graphic Designer for Newell Brands in Kalamazoo.
“Kyle even drove from New York for the award show. The night was so much fun it ended up being a little DSGN reunion,” said Dixon, who is now an Associate Graphic Designer for BISSELL Pet Foundation.
“The West Michigan Addy awards was the first time I’ve been back since my move to NYC.” said Rice, a Graphic Designer and Visual Advisor at Plural. “It was amazing to see old friends and be surrounded by the design community I grew to love.”
The Design Project Center at Ferris provides students with opportunities to gain experiences working with real clients and projects. The studio environment prepares Ferris grads to enter the workforce with invaluable practice in producing successful design solutions. Along with gaining experience for the real business world, the Ferris Design Program students and graduates continue to earn recognition through awards like the ADDYs.
The College of Business at Ferris State University provides career-oriented education, responding for over 100 years to the changing needs of the business world. The curriculum prepares graduates to deal with real issues as members and leaders of tomorrow’s workforce.
To learn more about the Graphic Design Program, check out their page and schedule a visit.