New & Noteworthy
Dr. Lisa Eshbach’s case “Keweenaw Mountain Lodge: An Opportunity Worth Pursuing?” was recently published by the North American Case Research Association
November 5, 2020
On October 19th, 2020 Lisa Eshbach, professor at Ferris State University, was informed that The North American Case Research Association published her case “Keweenaw Mountain Lodge: An Opportunity Worth Pursuing?” in a recent issue of the Case Research Journal (CRJ)
The CRJ is a selective outlet for the highest quality cases and case-oriented papers. Papers published in the CRJ have the broadest distribution of any peer-reviewed case journals, with it being distributed in more than 30 countries. They are also distributed through Harvard Business School Press, Ivey Publishing, The Case Centre, as well as many other information outlets.
The College of Business congratulates Lisa Eshbach for her hard work and accomplishments.