Adjunct Instructor 3
Professional activities and areas of interest
Blair Entenmann joined the Marketing faculty on a full time basis in Fall 2014 and had been seen around for most semesters for the preceeding four years. Students say he is “tough but fair”. He teaches Principles of Marketing and Consumer Behavior.
His first career was 15 years in product management marketing in 5 large companies such as Coachmen RV, Ralston Purina, Conagra, Rent-A-Center and NordicTrack. He introduced about a dozen new brands in various distribution channels. In 1994, for his second career, he founded Marketinghelp!, a business and new venture development company. He helps small and medium sized businesses profitably grow their business with new marketing strategies, and products.
Blair has written over 350 business and marketing plans, helped develop over 50 new businesses and has done over 1500 marketing campaigns.
Teaching at Ferris State University is Blair’s third career! Stop by IRC 224 to meet him, and his door is always open on Mondays, Wednesdays, and Fridays.
- BS, Marketing, Ferris State University
- MBA, Finance, Indiana University