Professional activities and areas of interest
Henry W. L. Ho is an Associate Professor of Marketing at Ferris State University. Dr. Ho teaches in the area of consumer behavior, international marketing, marketing research and, strategic marketing decisions. He teaches at undergraduate and graduate levels and continues to design and deliver new courses, with innovative teaching methods. Problem-based learning and interactive classes form the core of his pedagogical approach, and he integrates industry and community involvement, through client-based project, in his courses.
Prior to joining Ferris, Dr. Ho has taught at Swinburne University of Technology and Victoria University in Australia as well as Hamline University in Minnesota. Before his academic career, he has worked for two multinational companies for several years. He received his Doctor of Business Administration (DBA) from Southern Cross University, Gold Coast and Master of Business in Marketing from Victoria University, Melbourne, Australia.
Dr. Ho’s research and engagement is in the area of customer value creation and delivery, nonprofit marketing, marketing in Asia and scholarship of teaching and learning (SoTL). He currently has over 40 peer-reviewed publications in journals and proceedings. His publications have appeared in a variety of international journals, including Journal of Critical Incidents, Journal of Rural and Community Development, Journal of Quality Assurance in Hospitality & Tourism, Marketing Education Review, Current Issues in Education and Journal of Social Inclusion. Apart from serving as a regular reviewer for several academic journals, he is one of the editorial board members for Asian Journal of Business Research.
- Postgraduate Certificate in Education, University of Southern Queensland (Toowoomba, Australia)
- Master of Business in Marketing, Victoria University (Melbourne, Australia)
- DBA, Southern Cross University (Gold Coast, Australia)