New & Noteworthy

Portfolio Review Highlights User Experience Design Skills

May 11, 2015


Ferris Graphic Design seniors presented their work to nearly 50 design professionals at the Downtown Market in Grand Rapids on April 23. This event connects Ferris students with professionals for critical insight, feedback, and critique of their work. Each student can review with as many as 13 professionals during the four-hour event, which is excellent practice for future interviews.

Each student presented two to three portfolio pieces that best exhibited their design knowledge and abilities, including packaging, brand identity, mobile and web interfaces, and web development. In addition to this work, seniors presented their personal portfolio websites, encapsulating their brand identity, personalities, and talents.

The 2015 event was branded by seniors Ashley Fryling and Caraline Visuri as a part of their live-client project while working in the Design Project Center (DPC). Branded touch points included web, social media, printed and digital invitations, environmental graphics, and a range of printed forms and comment cards.

“Designing for the Senior Portfolio Review Event with Ashley Fryling was an outstanding experience for me as a designer and a young professional,” says Visuri. “I was able to really practice my presentation skills to professionals as well as how to best represent my work.”

On top of a great networking experience, many job offers were presented to students and connections were formed to designers across the state. Kevin Maenle said, “It was great to see that my hard work paid off and professionals were interested in my young talent.”

This year’s event was designed with a user experience in mind. By implementing branded touch points in the attraction, entrance, engagement, exit, and extension phases of the user path, attendees were very familiar with the brand and could easily interact with it via social media and web touch points.

“We are so thrilled to have another successful portfolio review day for our graduating seniors,” says Alison Popp, one of the design educators who guided these students through their final year of the program. “The guests were especially impressed by how our students can think through user experience design, an area we continue to emphasize.”

See more information about the event and graduating seniors at the event website. See images of the event at the Graphic Design at Ferris State Facebook and Twitter profiles.