New & Noteworthy

Marketing Research Students Assist Ferris State ROTC by Creating and Administering Survey

February 4, 2020

 

 

During the fall 2019 semester, the Ferris State University marketing research (MKTG 425) class students assisted Ferris State University’s Reserve Officers’ Training Corps (ROTC) by launching a university wide survey researching the attitudes and perceptions from students about ROTC.

Dr. Henry Ho was approached by Ferris State’s ROTC with the intentions of gaining a better understanding of Ferris students’ perceptions and attitudes towards ROTC. Professor Ho’s MKTG 425 classes worked simultaneously with ROTC, developing a 24-question survey that was administered to 958 students.

“This was a great opportunity to get a real-life experience and be able to create and implement a survey. Working with real clients makes a difference”, said Ferris State Marketing senior Kara Antonini.

The marketing students were able to present their research findings to ROTC, including a full report of the collected data.

MKTG 425 requires students to work in groups to design and develop a questionnaire, collect the data, write a report and give an oral presentation to their client. This class is also required for several business-related majors.

Prepared by: Rylee Davis (Senior, Public Relations major)