New & Noteworthy

Enterprise of Michigan Partners with Marketing Sales Program at Ferris State University

August 29, 2017


Enterprise of Michigan has partnered with the Marketing Sales program to enhance the education of students at Ferris State University.

On Thursday, July 27, 2017, Breanna Fassbender, an Enterprise employee, presented the faculty of the program with a financial gift from Enterprise’s philanthropic arm, the Enterprise Holdings Foundation. The money will allow for the purchase of additional technology and equipment to be used in the classroom.

Additionally, Enterprise will be coming to campus this fall. Fassbender plans to attend career fairs as well as present to classes, with the goal of further connecting students to their future professional

field. She said that it is rewarding to see the excitement of students and be able to reinforce the concepts already being taught in their classes.

This partnership supports the vision of the College of Business to produce graduates who “will be sought because their competencies are of high quality and consistent with current and future workplace needs.” Through the use of up-to-date technology and partnerships with industry leaders such as Enterprise, the Marketing Sales program is equipping students, helping them build their portfolios, and encouraging connections to the industry.

“Our students are ready to hit the ground running,” said instructor Barbara Barney-McNamara. “We stay up-to-date so that they’re always ready when they walk out the door.”

The purpose of the Marketing Sales program is to prepare students for careers in the business-to-business professional sales force. The College of Business offers a Marketing Sales minor, available to any student admitted to a Ferris State University bachelor’s degree program. Additionally, students pursuing a bachelor’s degree in Marketing may opt to choose Sales as their concentration.

More information about the Marketing program and the Marketing Sales minor can be found at the Marketing program page.

PHOTO CAPTION: Michigan Enterprise employee Breanna Fassbender presented Marketing Sales program faculty Barbara Barney-McNamara and Linda Butler with a financial gift from the Enterprise Holdings Foundation.