Music Industry Management Success Spotlight: Haley Hoogland
College of Business grads are thriving in some pretty neat places. Music Industry Management alumni Haley Hoogland is a major success behind the scenes of the Electronic Dance Music business. Haley graduated from Ferris State University in 2010; now she is the manager of the Artist and Touring department at Wantickets in LA. It has been her pleasure to work with 100+ artists. From setting up tours to marketing to handling ticket presale, Haley is completely immersed in the career she loves. We recently followed up with Haley to hear her advice for current and prospective students…
How did you first hear about the Music Industry Management program at Ferris State University?
I did endless Google searches, looking for universities that offered it. To be honest, I wasn’t really familiar with the school at all. I definitely wanted to stay in-state and I happened to know someone from my high school who was in the program. I remember messaging him one night to ask a million questions about the program and FSU. He pretty much convinced me that it was the right choice. It was the only school I applied to after completing my prerequisites at Delta College.
How did MIM prepare you to be the Artist and Touring Supervisor at Wantickets?
I think it’s vital to educate yourself in the industry you plan on becoming successful in, regardless of what you are doing. You wouldn’t apply to a graphic design job without knowing the basics of Photoshop. On the other hand, you aren’t going to get hired into a company, sit down at your desk, and understand the intricacies of the music business just because you went to school for it. There are a ton of different moving parts in this industry and it’s constantly evolving, but MIM gives you what you need in order to understand the fundamentals that make up the groundwork of the music business. Also, there is a reason Professor Cronk’s MIMG 101 is at 8AM every year.
What did you do outside the classroom to prepare yourself for your career?
Technically, MIMA (Music Industry Management Association) took place inside the classroom at times, but that was always something I was involved in. It’s a great experience to be able to put on a live show (Autumn Alive, January Jams), and experience firsthand how it all unfolds from the budget, to booking, marketing, hospitality, etc. My internships and experience during my time at FSU entailed working directly with bands and a singer/songwriter to help manage day to day business while they traveled and played shows. I’ve constantly been surrounded by musicians, whether in my family or groups of friends, so it’s a very natural work environment for me.
In June 2010, I started my internship in LA with ‘A man A plan A canal’ working in college radio promo. That was an 8AM-4PM daily gig. I worked out of the owner’s house in Eagle Rock, a neighborhood in Los Angeles. I didn’t own a car so I had to walk a good 20 minutes to his place every morning. Coming straight out of college fun times, that was my first real dose of daily grinding that I really hope every single student in the College of Business has instilled in them sooner than later. With that job, I had to call up to 50+ music supervisors at college radio stations in North America a day and chat with them about whatever records we were pushing at the time. My fear of talking to strangers on the phone went right out the window.
What other advice do you have for students in the major?
I’d say 90% of the time, that dream job you want in the music biz will require that you move out of the extremely comfortable and small hometown where your family and friends are. I took a flight out of my hometown of Bay City, to LA, exactly one month after graduation so that I didn’t even have time to think about it. Also, start planning very early on where you’d like to be and have a general idea of what you want to do after graduation… even before your senior year starts. Once you start setting intentions, everything falls into place.
To find out more about how you can land a career like Haley has, see the Music Industry Management program page.